The art of shipping
I first came across the term “Shipping” in this context on Seth Godin’s blog. Put simply, shipping is the art of creating something, and then sharing it with others. That might mean telling your boss about that secret idea you’ve been nurturing at work; it might be posting a blog, publishing that book you’ve been writing, or recording a song and then posting it online. What it is is not what’s important. What is important is that you just get it out there.
To quote Seth, “The only reason I have had a modicum of success is because I have just kept shipping.” Incredible. One of the most influential and respected men on the business and leadership circuit puts his success down to the fact that he just keeps producing stuff. Some of it is useful; some of it will be average; some of it may be mundane and some of it will be absolute gold - but the important thing is that he just keeps shipping.
So kick yourself into gear and get shipping! If you are struggling to get stuff out of your head and out of the door then putting some strict constraints on your project will help.
1. Set a deadline and do not deviate from it. If you run out of time then it’s time to ship.
2. Set a budget and do not go over it. If you run out of money then it’s time to ship.
Get shipping. Ship something everyday if you can, and just don’t stop shipping.
Thanks Seth.
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Seth Godin Shipping Ideas Start-Up Entrepreneur
